Journal
Journal
Discover what's happening behind the lens at 2812 Studio. In our journal, we share business updates, industry trends, and exclusive peeks into our recent projects. It's your window into our world of creative production, so stay tuned for exciting stories, valuable tips, and much more.
Viberg - Seasonal Production Partnership
Viberg is an ongoing creative partner, and we support their seasonal launches through full-service production. Each shoot is tailored to the product story, heritage craftsmanship reinterpreted through modern styling.
CTRNE - “The Awakening” Launch
For the launch of “The Awakening,” CTRNE needed stills that felt intimate yet editorial. Hosted inside Salt Salon at Borough Market, the space became a natural extension of the brand — raw textures, directional light, understated luxury.
CTRNE - AW25 Editorial Content
CTRNE approached us to shape the visual language for their AW25 editorial, a collection built on structure, simplicity and quiet precision. We delivered a full editorial in London, pairing two models (male + female) to reflect the duality of the collection.
LN-CC — Ongoing Partnership & Interior Collaboration Capture
2812 partners with LN-CC to capture their ongoing interior collaborations, pop-ups and brand integrations with fast, after-hours production. Working in tight windows and often shooting immediately after installation crews finish, we document each space with precision and deliver clean, campaign-ready edits within 12 hours — supporting press, digital launches and retail rollouts with speed and consistency.
45 LODGES | 16 DAYS | ONE AMBITIOUS TURNAROUND
WE CAPTURED 38 LODGES, ALONGSIDE AMENITIES, RESTAURANTS, AND LEISURE FACILITIES, ALL DELIVERED WITH THE HIGH-QUALITY FINISH AND CONSISTENT BRAND IDENTITY THAT HOST & STAY ARE KNOWN FOR.
Drone work - a new perspective
Drone shooting is still a relatively new form of photography in the property market, but it offers something completely unique - images that were previously difficult and expensive to capture. This new perspective allows us to see the property and its surroundings as a whole. No longer do we need to piece together multiple images to understand its shape, layout, and context. A single drone shot can reveal the property, the garden, neighbouring areas, and even scenic views nearby. Capturing the same story at ground level would be near impossible.
Case Study: The Roof Top Gallery
Rylstone Mere is a charming Victorian B&B in the heart of Whitby. The owners had been capturing photos themselves using their phones, totally fine for quick snaps, but not quite hitting the mark when it came to representing the space online. They knew they needed to up their visual game to compete with the best in the area… and that’s where we stepped in.
OutsideIn — Country-to-City Fleece Editorial
OutsideIn partnered with 2812 to create a country-to-city editorial showcasing their fleece collection in real, wearable environments. As a brand built around community and comfort, the brief required visuals that balanced functionality with lifestyle storytelling… relaxed, warm, authentic.
Altryn — Track, Trail + City Editorial Series
2812 partnered with Altryn to create a three-part editorial series — Track, Trail and City — capturing the brand’s performance identity across real running environments. From full production and model sourcing to photography and social-first motion, we delivered authentic, technical and atmospheric visuals that showcase how the apparel performs in every setting. Raw, honest and rooted in real movement, the series establishes a cohesive visual world for Altryn’s growing performance category.
Case Study: Rylstone Mere, Whitby
Rylstone Mere is a charming Victorian B&B in the heart of Whitby. The owners had been capturing photos themselves using their phones, totally fine for quick snaps, but not quite hitting the mark when it came to representing the space online. They knew they needed to up their visual game to compete with the best in the area… and that’s where we stepped in.
Case Study: True Religion Lookbook
Our biggest ECOMMERCE challenge TO DATE came during a recent shoot, where we were tasked with photographing 400 products in just two days. With each product requiring five angles, this equated to producing 2,000 final images—all with a 10-day turnaround from the shoot date! Despite the daunting deadline and workload, we delivered.
Property Spotlight: Birdhope Craig Church
Nestled in the picturesque village of Rochester, Northumberland, Birdhope Craig Church is a stunning Grade II listed building and a photographer’s dream. Tasked with capturing this converted church for our long-standing client, Host & Stay, we focused on showcasing its unique character through our lens.
North East Times Magazine 2.0
We are excited to share the relaunch of North East Times Magazine with their highly-anticipated September issue. As a long-standing creative partner of the publication, 2812 Studio, led by our founder Ben Benoliel, has contributed to many of their covers and features. The relaunch signals a fresh new chapter for the magazine, and we were honoured to play a key role in this milestone.
Case Study: CTRNE
CTRNE is a groundbreaking sneaker brand founded by Tommy Mallet, an entrepreneur best known from his time on The Only Way Is Essex. Having transitioned from reality TV star to successful businessman, Tommy launched CTRNE with a unique concept—fusing fashion with manifestation. CTRNE stands apart as the world’s first sneaker infused with citrine crystals, bringing together style, energy, and the power of manifestation in every step.
Case Study: LN-CC Store Relaunch 3.0
THE LN-CC STORE LAUNCH MARKS A SIGNIFICANT MILESTONE IN THE EVOLUTION OF ONE OF LONDON’S MULTI-BRAND CONCEPT STORES. OUR CREATIVE DIRECTOR, BEN BENOLIEL, PLAYED A CRUCIAL ROLE IN THIS TRANSFORMATION HAVING CO-FOUNDED LN-CC BACK IN 2010, BEN'S INVOLVEMENT AS IN ITS REVIVAL UNDERSCORES HIS ENDURING COMMITMENT TO INNOVATIVE RETAIL EXPERIENCES.
‘How do you make it big in the world of fashion photography?’ an Interview with BBC Radio Tees
WE’RE THRILLED TO SHARE THAT OUR CREATIVE DIRECTOR, BEN BENOLIEL, RECENTLY HAD THE OPPORTUNITY TO SIT DOWN WITH GARY PHILIPSON ON BBC RADIO TEES.
Case Study: Sunderland AFC 90's Retro Release Campaign
2812 STUDIO WAS APPROACHED BY THE MARKETING TEAM AT SUNDERLAND AFC TO COLLABORATE ON THEIR LATEST RELEASE WITH HUMMEL, FEATURING ICONIC MERCHANDISE FROM THE CLUB'S HISTORY. THE CAMPAIGN AIMED TO CELEBRATE THE CLUB'S HERITAGE AND ENGAGE FANS WITH LIMITED EDITION RETRO PRODUCTS.
Walk With Me by Birkenstock Studio
BEN BENOLIEL, CO-FOUNDER OF 2812 STUDIO, HAD THE PRIVILEGE OF ATTENDING THE EXCLUSIVE OPENING NIGHT OF BIRKENSTOCK STUDIO: WALK WITH ME A CREATIVE POP UP, WHICH WILL BE THE WORKSPACE OF A SERIES OF LONDON-BASED ARTISTS-IN-RESIDENCE, EACH GROUNDED BY THE VALUES UPON WHICH BIRKENSTOCK IS BUILT.
2023, that’s a wrap!
AFTER A BUSY AND FRUITFUL FIRST YEAR FOR 2812 WE ARE READY AND EXCITED TO GET STUCK INTO 2024! WE ARE PROUD TO CONTINUE WORKING WITH MANY OF OUR WONDERFUL CLIENTS AS WELL AS ALREADY HAVING SOME AMAZING NEW PROJECTS IN THE PIPELINE!
Redcar | Cleveland Ambassadors Showcase
An exciting chapter for 2812 Studio as we immersed ourselves in the Redcar Cleveland Ambassadors Showcase at Kirkleatham Walled Garden. 2812 had the pleasure of not only covering the photography at the event taking place at Kirkleatham Walled Garden, but also participating in the Redcar Cleveland Ambassador Showcase.