OutsideIn — Country-to-City Fleece Editorial

OutsideIn partnered with 2812 to create a country-to-city editorial showcasing their fleece collection in real, wearable environments. As a brand built around community and comfort, the brief required visuals that balanced functionality with lifestyle storytelling — relaxed, warm, authentic.

We delivered full production: creative direction, mood development, model sourcing, location planning , styling and both photography and on-set social content creation. The narrative transitioned from rural settings — softer tones, open space, natural light — into city textures, movement and structure.

The fleece stood at the centre of the story: layering, comfort, versatility, and how it behaves in everyday conditions. The shoot delivered a full suite of assets for digital campaigns, lookbooks, social rollout and e-commerce support.

With a limited budget, 2812 took full ownership of styling direction across the editorial. Our team curated looks directly from the OutsideIn fleece collection, selecting pieces that layered well and translated naturally from countryside to city environments. Working with North East–based models, agencies and locations, we were able to maximise efficiency without compromising visual impact. This adaptability is central to our process — knowing how to stretch resources, optimise talent, and work within real-world constraints while still delivering elevated, campaign-ready results.