Case Study: The Roof Top Gallery

Don’t dismiss the edit

Some might think shooting a property is where it starts and stops. However, that’s far from the case - especially with interiors. As a rule of thumb, the edit usually takes twice as long as the shoot. Editing can take an average-looking property into the realms of very nice. We never push the edit too far; instead, we focus on subtle retouching—enhancing light and warmth, highlighting areas of beauty and gently masking flaws.

Stage 1 – Capture one

Capture One is our first port of call. We upload all images into the programme and apply our secret sauce - our preset - with pre-programmed adjustments and levels. This gives us a solid base and consistency across all images, while aligning with our client’s vision.
Once the style is applied, we move on to lens adjustments and keystoning. After everything is straightened, we begin working through the images, manually adjusting levels and colour balancing to lift the image. Finally, we organise the images in chronological order before exporting them for the next step.

STAGE 2 – Photoshop Retouch

Moving into photoshop, we work through the images. This is a very methodical process. First removing any superficial marks on the walls and furniture, nothing too big, as we wouldn't want to create a lie within the image. Think of it like a cleanup job. We then go onto removing some of the bigger items like plug sockets/switches and wires. Wires are our enemy, they're everywhere and spoil the image - they always go. We then may make any further adjustments to the colour balance, pulling blues/yellows down individually to create a more neutral image. We then finish up with some other adjustments but trade secrets and all have to keep them hush-hush. 

Whats the point?

These processes may seem excessive, but they make all the difference. Imagine you are the owner - you have invested so much time and money into getting this project across the line. Shooting it on a phone is a disservice not only to you, but also to what you have created and the effort you have put in.

Capturing it properly is the icing on the cake - the final step. Finish on a high and do it properly: job’s a good'n.

This is for you.

This isn't for the customer looking at your property on their screen. These images done correctly and professionally are for you. It's to be proud to show your friends and family what you've created. It's for the many more bookings that will be coming in due to the high quality images. It's for peace of mind that you kept the bar high till the very end. If you have a property that you're working on, get in touch, we'd love to work with you. 

This isn’t just for the customer viewing your property on their screen. These images - done correctly and professionally - are for you. They are something to be proud of, to show your friends and family what you have created.

They are also for the many more bookings that will come in as a result of high-quality images, and for the peace of mind that you kept the bar high until the very end.

If you have a property you are working on, get in touch - we would love to work with you.