CTRNE - “The Awakening” Launch

Borough Market | Salt Salon | Editorial

For the launch of “The Awakening,” CTRNE needed stills that felt intimate yet editorial. Hosted inside Salt Salon at Borough Market, the space became a natural extension of the brand — raw textures, directional light, understated luxury.

We documented the activation with two male models, capturing both the atmosphere of the event and a focused set of editorial portraits. The approach was observational: minimal staging, maximum authenticity.

The final imagery delivered the energy of the launch, wrapped in a visual aesthetic consistent with CTRNE’s evolving narrative.

This launch required rapid scheduling and an immediate response window. With our strong understanding of London locations, including the nuances of Borough Market and LOCATION OF Salt Salon, we were able to step in quickly, support wider teams on-site, and ensure the production ran smoothly from start to finish. Our workflow is intentionally agile: fast communication, efficient setup, minimal disruption to the event, and a streamlined capture process. All imagery was turned around within 48 hours, demonstrating our proven ability to deliver high-quality editorial content at pace without compromising detail, consistency or brand alignment.