We’ve teamed up with Altryn as part of a long-term creative partnership with Phanes.

For this campaign, 2812 delivered full production and photography, overseeing the project from creative direction through to final delivery. Models were cast via local run community Teesside Running Club, bringing authenticity and real-world energy to the shoot.

Captured across Saltburn and surrounding trail-running locations, the campaign reflects a modern run-club, social aspect, movement-led, grounded, and true to Altryn’s identity.

From model casting and styling to location scouting, logistics, and post-production, every stage was managed in-house. The result: cohesive, considered visuals designed to support long-term brand growth and consistent campaign rollout.