We’ve teamed up with Outside In, a purpose-driven clothing brand based in Northern Ireland with a mission to support people experiencing homelessness, as part of a long-term creative partnership with Phanes and we’re just getting started.

For this campaign, 2812 Studio delivered full end-to-end production, leading everything from creative direction to final imagery. We handled model sourcing, styling, location scouting, travel, and production, shooting across Newcastle, Gosforth, and Ouseburn to capture a grounded, authentic energy.

Utilising the surrounding urban landscape alongside a vintage Land Rover and VW, the shoot leaned into movement, texture, and place, creating visuals that feel purposeful, considered, and true to the brand’s values.