2812 Studio partnered with Middlesbrough Football Club for the launch of their 2025 third kit, following on from a successful series of kit campaigns delivered in 2024.

Chosen to bring a fresh, outside perspective to the project, our team produced the campaign in a location with deep local significance. The kit is inspired by the Masham Hotel, so we paid homage by shooting in a historic Teesside pub that echoed the same heritage and spirit.

With full production, photography, and delivery completed in just one week, the shoot combined heritage, atmosphere, and identity, ensuring the kit launch resonated with both supporters and the wider community.

This project highlights our ability to deliver fast, high-quality campaigns that balance brand storytelling with commercial clarity.